Calvin Klein Jeans

Calvin Klein announced the 2018 fall campaign "Calvin Klein Jeans" featuring the new Jean Calvin Klein reinvented by creative director Raf Simons. From an exclusively American point of view, classic denim archetypes, such as the trucker jacket and the western shirt, are updated in a young way. A new visual vocabulary consists of patchwork of graphic details, colorful blocks inspired by modern art, and the new Calvin Klein Jeans logo. "With this campaign, we wanted to represent America today and bring to life a strong visual narrative that echoes Calvin Klein Jeans' new direction, focused on authenticity and youth," said Simons. "The result is a sample of individualism that simultaneously explores the idea of ??collective finality, which largely reflects the new collection: essential pieces alone but which, together, define a new denim uniform and a new way of s' dress" . The wide distribution sets the tone of the campaign in a series of images bringing together 36 personalities from around the world in denim. Captured by photographer Willy Vanderperre, the group interacts on a large open-frame billboard inspired by the American flag, a visual representation that speaks of being part of something bigger than itself. Designed by Olivier Rizzo, the campaign includes the model sisters Kaia and Presley Gerber, as well as Lulu Tenney brand ambassadors Fernando Albaladejo, Dylan Christensen and Ernesto Cervantes, as well as a list of emerging talents. The multimedia campaign, developed in partnership with Lloyd & Co., is the next chapter in the #MYCALVINS movement and includes a first-generation digital mindset. The campaign will be showcased around the world and will be supported by high-impact digital, social, outdoor and print sites, with extensive digital content on social platforms throughout the season. Calvin Klein Jeans is the casual expression of the lifestyle of a modern American designer. It is rooted in denim and is known for its unique details and innovative treatments, including accessories. Each season, the brand adopts its iconic American heritage, while presenting new evocative styles. Since its launch in 1978, Calvin Klein Jeans has been recognized as the true brand of designer jeans for men and women. Even today, more than 30 years after the introduction of the exclusive Omega pouch, the brand is expected to adapt excellently to unique details, innovative treatments and innovative advertising campaigns. Later this summer, Calvin Klein Jeans Est. 1978 will include straight leg jeans and trucker jackets with abstract and inflated American emblems (the stars and stripes of the flag, a bull, a bald eagle) and several pieces with vibrant prints landscaping An old barn and a waved American flags are marked on the back of a balloon, for example, and there is a pair of jeans with a clear light blue sky and a cowboy riding in a central-western plain. They remind us of the Simons-inspired 205W39NYC West-inspired collections, but they feel completely original, all to say that they are not soaked shoes, but clothes with their own merit and design mission. We feel that these jeans will be the first to be sold; start shopping tomorrow at CKEST1978.com and Calvin Klein's Madison Avenue store, and at select stores this weekend.