Calvin Klein Jeans

Calvin Klein announced the 2018 fall campaign "Calvin Klein Jeans" featuring the new Jean Calvin Klein reinvented by creative director Raf Simons. From an exclusively American point of view, classic denim archetypes, such as the trucker jacket and the western shirt, are updated in a young way. A new visual vocabulary consists of patchwork of graphic details, colorful blocks inspired by modern art, and the new Calvin Klein Jeans logo. "With this campaign, we wanted to represent America today and bring to life a strong visual narrative that echoes Calvin Klein Jeans' new direction, focused on authenticity and youth," said Simons. "The result is a sample of individualism that simultaneously explores the idea of ??collective finality, which largely reflects the new collection: essential pieces alone but which, together, define a new denim uniform and a new way of s' dress" . The wide distribution sets the tone of the campaign in a series of images